At the World Expo 2021 in Dubai that is set to end by April, Bhutan’s pavilion ‘Land of Happiness and Opportunities’ at the Opportunity District, the international community of 192 countries are phrasing it as ‘meaningful, unique, extraordinary and insightful’, says Tourism Council of Bhutan’s Director General, Dorji Dhradhul.
Bhutan Pavilion at Opportunity District showcases Architecture, Arts and Culture, Country Pavilions and Exhibitions, Opportunity, and Retail and Merchandise.
Some exhibition line of Bhutan Pavilion reads: “Experience the thirteen different arts and crafts of Bhutan, from metal casting to needlework”; “A showcase of performing arts in the form of mask dances and folk songs and dances”, and “Locally produced textiles, handicrafts and souvenirs, and herbal products”.
The overall theme of the Dubai Expo 2020 is ‘Connecting Minds, Creating the Future’ – Bhutan’s theme ‘Gross National Happiness’ is expressing to the world that development can be embraced through this middle path ‘Gross National Happiness’ and the importance of such philosophy to humankind, and our achievements by embracing this middle path.
Articulating the achievements – Bhutan’s Constitution mandating 60 percent forest coverage at all times, the only carbon negative economy in the world, Bhutan a home to highest unclimbed mountain in the world, rich biodiversity of the country, TCB DG Dorji Dhradhul say: “The overall response towards Bhutan pavilion at World Expo 2020 is exceptional. Visitors all over the world expressed their appreciation towards the general presentation and thematic design of our pavilion”.
He also added that the international community phrase Bhutan’s presentation as ‘meaningful, unique, extraordinary and insightful’.
For Bhutan and its promotion to the international community, the TCB DG say the World Expo in Dubai has been of immense importance, and at the Expo, Bhutan Pavilion is engaged in retailing produces of Bhutan in a hope to create gateway to the international markets for Brand Bhutan. “We are constantly engaging in business networking sessions to forge new relationships and new business opportunities,” says TCB DG Dorji Dhradhul. He also added that tourism promotion has also been the key objective at the event, and people at the exhibition is responding to it admirably.
According to the TCB DG, the World Expo has allowed Bhutan to gain larger perspective and understanding of the world which will stem into greater experience and knowledge that can be utilised back in Bhutan.
The World Expo is one of the largest international exhibition in the world where countries showcase their achievements, unique identity, culture, customs and plans for a brighter future. The event takes place after every five years. The World Expo 2020 in Dubai is said to be the largest by far with 192 countries take part in it.
These events are important as it allows to us promote our country among other countries to the world community. “It also gives us a platform to explore larger opportunities in that one frame to develop connections for more collaboration and business opportunities,” says TCB DG.
Meanwhile, Expo 2020 Dubai’s theme, “Connecting Minds, Creating the Future”, is based on the belief that bringing the world together can catalyse an exchange of new perspectives and inspire action to deliver real-life solutions to real-world challenges.
World Expo 2021 in Dubai is a global event that links innovation, technology, art, and culture to offer a great experience. Different parts of the world mark their presence to share new ideas.