𝐄𝐃𝐈𝐓𝐎𝐑𝐈𝐀𝐋 – 𝐀 𝐅𝐮𝐭𝐮𝐫𝐞 𝐖𝐞 𝐁𝐮𝐢𝐥𝐝 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐖𝐡𝐞𝐫𝐞 𝐄𝐯𝐞𝐫𝐲 𝐁𝐡𝐮𝐭𝐚𝐧𝐞𝐬𝐞 𝐇𝐚𝐬 𝐚 𝐑𝐨𝐥𝐞 𝐭𝐨 𝐏𝐥𝐚𝐲

In the vast sweep of our nation’s history, there are moments that define generations- not just by what leaders do, but by how the people respond. Today, Bhutan stands at such a moment. With the launch of the Gelephu Mindfulness City Nation Building Bond (GNBB), His Majesty The King has offered every Bhutanese citizen within the country a rare and profound opportunity: to be a co-creator of the nation’s future.

The GNBB is not merely a financial instrument- it is a national invitation. It is a chance for each of us to take part in a vision that extends beyond bricks and mortar, beyond runways and terminals. It is a chance to invest in an idea: that Bhutan can become a global beacon for mindful development, sustainable innovation, and inclusive progress. That we, the people, can rise together to shape a future where Bhutan’s values guide the world.

For decades, His Majesty has exemplified visionary leadership rooted in compassion, foresight, and unwavering commitment to the people. From strengthening our democratic institutions to reimagining our economic foundations, His Majesty has always placed the wellbeing of Bhutanese at the heart of every endeavor. The Gelephu Mindfulness City, and the international airport at its core, is the latest embodiment of this vision- a future-ready Bhutan that remains deeply anchored in our identity and values.

It is His Majesty’s magnanimity that shines through the decision to open this bond offering to Bhutanese residing in Bhutan. In doing so, His Majesty ensures that no Bhutanese is left behind—that the fruits of progress and participation are not reserved for a few, but are shared by all. This inclusive gesture affirms that nation-building is not the duty of governments or institutions alone, but the shared responsibility of citizens. It reminds us that patriotism is not only expressed in words, but also in collective action.

To invest in the GNBB is to say “yes” to hope, to progress, and to shared prosperity. It is to believe that Bhutan’s best days lie ahead- and that each of us has a role to play in making that future real. It is also a pragmatic step: a financially sound investment with a 10 percent return and tax benefits, backed by the integrity and vision of a project born from the highest office of leadership.

Of course, like any investment, it carries risk. And the GIDC has responsibly made these known. But it also carries something rarer: the promise of legacy. That our small contributions today can lead to something far larger than ourselves- airports that welcome the world, cities that inspire change, and a nation that stands as an example of thoughtful development.

Let us then answer this call- not with hesitation, but with confidence and unity. Let every farmer, teacher, civil servant, and entrepreneur see this as a chance to etch their names into the foundations of tomorrow.
His Majesty has opened the door. It is now our turn to step forward- not as mere spectators, but as proud citizens ready to build, to dream, and to serve.

Bhutan’s future is in the making. Let us be part of it.